Supported Marketing Directors in scaling new app targeted to college students; recruited 250+ members to use services that allow students to receive free products and create content

Trained new members to become micro-influencers and contribute to national content creation

Liaised with Beauty and Wellness brand partners to receive and redistribute goods

Leveraged high-quality content across LinkedIn, Instagram, and TikTok to reinforce Aply’s positioning, drive audience growth, and provide input on potential new features

Drove leasing efforts by generating leads, conducting property tours, and marketing apartment amenities to prospective residents; closed deals on new renters and renewed ongoing leases

Created original content by promoting lifestyle of current building and property under construction

Served as primary contact for residents, resolving inquiries and supporting management operations

Led chapter operations and executive board to deliver the most successful recruitment cycle in chapter history, welcoming 110+ new members

Guided chapter initiatives and cultivated transparent communication to improve sisterhood development, academic excellence, and philanthropy, aligning to Alpha Delta Pi’s goals and values

Partnered with alumni network to expand in-person opportunities for professional growth and created online groups for dynamic mentoring between alumni and current members

Directed marketing team in developing cohesive branding efforts, including social media campaigns, merchandise, and promotional events to attract and engage target audiences

Established relationships with external organizations to expand reach and enhance brand visibility

Applied data-driven strategy by analyzing post performance, engagement rates, and follower growth to optimize Instagram and TikTok content, increasing follower count by 2,500+

Created original content using Adobe Photoshop, Cap Cut, and Canva to post weekly videos

Liaised with VP of Communications to secure interviewees and participants for member spotlights

Developed effective customer service skills by providing recommendations and answering questions

Fulfilled any needs presented by managers such as updating inventory, managing deliveries, and organizing store displays to maintain tasteful store appearance

Publicized special sales promotions and events with creative advertisements via social media to drive store traffic and increase sales revenue