Recruited 1,000+ college students to join brand ambassador program, enabling members to receive PR products in exchange for high-quality content creation

Managed partnerships with beauty and wellness brands to coordinate product distribution and execute influencer campaigns across Instagram, TikTok, and LinkedIn

Generated leads and conducted 100+ daily cold calls, securing signed leases and renewals by effectively communicating value to prospects

Managed lead pipeline in Entrata CRM, tracking prospects and optimizing follow-up throughout leasing cycle to increase conversions

Delivered 10+ hours of weekly in-person tours and interactions, achieving a 65% tour-to-lease conversion rate by tailoring experiences to prospect needs

Led chapter operations and executive board to deliver most successful recruitment cycle in chapter history, welcoming 110+ new members

Guided chapter initiatives and cultivated transparent communication to improve sisterhood development, academic excellence, and philanthropy, aligning to Alpha Delta Pi’s goals and values

Partnered with alumni network to expand in-person opportunities for professional growth and created online groups for dynamic mentoring between alumni and current members

Directed marketing team in developing cohesive branding efforts, including social media campaigns, merchandise, and promotional events to attract and engage target audiences

Established relationships with external organizations to expand reach and enhance brand visibility

Applied data-driven strategy by analyzing post performance, engagement rates, and follower growth to optimize Instagram and TikTok content, increasing follower count by 2,500+

Created original content using Adobe Photoshop, Cap Cut, and Canva to post weekly videos

Liaised with VP of Communications to secure interviewees and participants for member spotlights

Developed effective customer service skills by providing recommendations and answering questions

Fulfilled any needs presented by managers such as updating inventory, managing deliveries, and organizing store displays to maintain tasteful store appearance

Publicized special sales promotions and events with creative advertisements via social media to drive store traffic and increase sales revenue