For this project, I developed 'Bella Breve,' a coffee-inspired beverage that reflects my New York Italian heritage and personal love for coffee. I created a brand wheel and marketing strategy to bring the product to market, aligning the beverage’s identity with my personal brand and values.

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In this group project, my team and I developed 'Dink & Drink,' a marketing campaign to elevate Killa Dinks by creating a scalable collaboration with college bars. Our launch event took place at The Rathskeller at the University of Miami, where we aimed to enhance brand visibility and tap into the growing popularity of pickleball with a targeted promotional strategy.

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In this case analysis, my team and I used sentiment analysis and data evaluation to assess Airbnb client reviews in Miami. We explored correlations between ratings and sentiment, compared our findings with ChatGPT's analysis, and proposed marketing strategies to boost Airbnb revenue in both Miami and Paris.

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For this semester-long group project, my team and I served as marketing consultants for The Rathskeller at the University of Miami. We analyzed the business using key marketing tools learned in class and developed a new product concept supported by a comprehensive omnichannel strategy—including social media, influencer partnerships, and digital advertising—based on both primary and secondary research.

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